Commit inicial - WordPress Análisis de Precios Unitarios

- WordPress core y plugins
- Tema Twenty Twenty-Four configurado
- Plugin allow-unfiltered-html.php simplificado
- .gitignore configurado para excluir wp-config.php y uploads

🤖 Generated with [Claude Code](https://claude.com/claude-code)

Co-Authored-By: Claude <noreply@anthropic.com>

buscar-apus/querys-stats.php

@@ -0,0 +1,64 @@
+Top búsquedas (últimos 30 días, no bots; aquí no guardamos bot flag, así que todo cuenta):
+
+SELECT q_term, COUNT(*) AS n
+FROM wp_search_log
+WHERE ts >= NOW() - INTERVAL 30 DAY
+GROUP BY q_term ORDER BY n DESC LIMIT 100;
+
+
+Búsquedas sin resultados (qué falta en tu índice):
+
+SELECT q_term, COUNT(*) AS n
+FROM wp_search_log
+WHERE zero_results = 1
+GROUP BY q_term ORDER BY n DESC LIMIT 100;
+
+
+CTR por consulta (clics / búsquedas):
+
+SELECT s.q_term,
+       COUNT(DISTINCT s.id) AS searches,
+       COUNT(c.id) AS clicks,
+       ROUND(COUNT(c.id)/COUNT(DISTINCT s.id), 3) AS ctr
+FROM wp_search_log s
+LEFT JOIN wp_search_click c ON c.search_id = s.id
+GROUP BY s.q_term
+HAVING searches >= 5
+ORDER BY ctr DESC, searches DESC
+LIMIT 100;
+
+
+Posición media clicada por consulta (calidad percibida):
+
+SELECT s.q_term,
+       AVG(c.position) AS avg_pos,
+       COUNT(*) AS clicks
+FROM wp_search_click c
+JOIN wp_search_log s ON s.id = c.search_id
+GROUP BY s.q_term
+HAVING clicks >= 5
+ORDER BY avg_pos ASC;   -- más bajo = mejor
+
+
+Embudo por dispositivo:
+
+SELECT s.device,
+       COUNT(DISTINCT s.id) AS searches,
+       COUNT(c.id) AS clicks,
+       ROUND(COUNT(c.id)/COUNT(DISTINCT s.id), 3) AS ctr
+FROM wp_search_log s
+LEFT JOIN wp_search_click c ON c.search_id = s.id
+GROUP BY s.device;
+
+
+Refinamientos (siguientes consultas en la misma sesión, 10 min):
+
+SELECT a.q_term AS q1, b.q_term AS q2, COUNT(*) AS n
+FROM wp_search_log a
+JOIN wp_search_log b
+  ON a.visitor_id = b.visitor_id
+ AND b.ts BETWEEN a.ts AND a.ts + INTERVAL 10 MINUTE
+ AND b.id > a.id
+GROUP BY q1, q2
+ORDER BY n DESC
+LIMIT 100;