41fb658ca7
- Agregar KPIs con tendencias vs período anterior (↑↓% comparativo) - Implementar secciones de recomendaciones: Contenido a Crear, CTR 0%, Quick Wins, Contenido Estrella, Contenido en Decadencia - Convertir listados a tablas con columnas separadas para mejor legibilidad - Agregar botones Editar + Ver en todas las tablas de posts - Ocultar secciones vacías dinámicamente (Búsquedas Sin Resultados) - Relajar criterios Quick Wins: pos 2-15, CTR ≥2%, búsquedas ≥2 - Incluir distribución de clicks por posición con barras de progreso - Agregar exportación a Markdown para análisis con IA Archivos nuevos: - admin/class-analytics-dashboard.php (UI del dashboard) - admin/class-metrics-repository.php (queries de métricas) - admin/assets/dashboard.css (estilos Bootstrap 5) - admin/assets/dashboard.js (interactividad y export) - sql/create-indices.sql (índices para optimización) 🤖 Generated with [Claude Code](https://claude.com/claude-code) Co-Authored-By: Claude <noreply@anthropic.com>
875 lines
51 KiB
PHP
875 lines
51 KiB
PHP
<?php
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/**
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* Analytics Dashboard for ROI APU Search
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*
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* @package ROI_APU_Search
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* @since 1.2.0
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*/
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declare(strict_types=1);
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// Prevent direct access
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if (!defined('ABSPATH')) {
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exit;
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}
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/**
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* Main dashboard class for search analytics
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*/
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final class ROI_APU_Analytics_Dashboard
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{
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/**
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* Singleton instance
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*/
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private static ?self $instance = null;
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/**
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* Menu slug
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*/
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private const MENU_SLUG = 'roi-apu-analytics';
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/**
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* Get singleton instance
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*/
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public static function get_instance(): self
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{
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if (self::$instance === null) {
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self::$instance = new self();
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}
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return self::$instance;
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}
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/**
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* Constructor
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*/
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private function __construct()
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{
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// Private constructor for singleton
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}
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/**
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* Initialize the dashboard
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*/
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public function init(): void
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{
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add_action('admin_menu', [$this, 'register_menu']);
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add_action('admin_enqueue_scripts', [$this, 'enqueue_assets']);
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}
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/**
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* Enqueue dashboard assets (CSS/JS)
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*
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* @param string $hook Current admin page hook
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*/
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public function enqueue_assets(string $hook): void
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{
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// Only load on our dashboard page
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if (strpos($hook, self::MENU_SLUG) === false) {
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return;
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}
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// Google Fonts - Poppins
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wp_enqueue_style(
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'poppins-font',
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'https://fonts.googleapis.com/css2?family=Poppins:wght@400;500;600;700&display=swap',
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[],
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null
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);
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// Bootstrap 5 CSS
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wp_enqueue_style(
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'bootstrap',
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'https://cdn.jsdelivr.net/npm/bootstrap@5.3.2/dist/css/bootstrap.min.css',
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[],
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'5.3.2'
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);
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// Bootstrap Icons
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wp_enqueue_style(
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'bootstrap-icons',
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'https://cdn.jsdelivr.net/npm/bootstrap-icons@1.11.3/font/bootstrap-icons.min.css',
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[],
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'1.11.3'
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);
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// Dashboard CSS
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wp_enqueue_style(
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'roi-apu-dashboard',
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ROI_APU_SEARCH_PLUGIN_URL . 'admin/assets/dashboard.css',
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['bootstrap', 'bootstrap-icons'],
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ROI_APU_SEARCH_VERSION
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);
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// Bootstrap 5 JS Bundle (includes Popper)
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wp_enqueue_script(
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'bootstrap',
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'https://cdn.jsdelivr.net/npm/bootstrap@5.3.2/dist/js/bootstrap.bundle.min.js',
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[],
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'5.3.2',
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true
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);
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// Dashboard JS
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wp_enqueue_script(
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'roi-apu-dashboard',
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ROI_APU_SEARCH_PLUGIN_URL . 'admin/assets/dashboard.js',
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['bootstrap'],
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ROI_APU_SEARCH_VERSION,
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true
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);
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}
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/**
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* Register admin menu page
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*/
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public function register_menu(): void
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{
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add_menu_page(
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__('APU Analytics', 'roi-apu-search'), // Page title
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__('APU Analytics', 'roi-apu-search'), // Menu title
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'manage_options', // Capability
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self::MENU_SLUG, // Menu slug
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[$this, 'render_page'], // Callback
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'dashicons-chart-bar', // Icon
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30 // Position
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);
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}
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/**
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* Render the dashboard page
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*/
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public function render_page(): void
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{
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// Check user capabilities
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if (!current_user_can('manage_options')) {
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return;
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}
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// Get metrics from repository
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$db = ROI_APU_Search_DB::get_instance();
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$repository = new ROI_APU_Metrics_Repository($db->get_pdo(), $db->get_prefix());
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// Default period: 30 days
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$days = 30;
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// KPIs (v1)
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$kpis = $repository->getKPIs($days);
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$ctr_zero = $repository->getCTRZero($days, 10);
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$infraposicionados = $repository->getInfraposicionados($days, 3, 5, 10);
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// v2 Recommendations
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$zero_results = $repository->getZeroResults($days, 10);
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$quick_wins = $repository->getQuickWins($days, 10);
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$contenido_estrella = $repository->getContenidoEstrella($days, 10);
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$decay_content = $repository->getDecayContent($days, 10);
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$click_distribution = $repository->getClickDistribution($days);
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// v2 Paginated tables (first page)
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$top_searches = $repository->getTopSearches($days, 20);
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$top_clicks = $repository->getTopClicks($days, 20);
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$all_zero_results = $repository->getZeroResults($days, 20);
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$total_counts = $repository->getTotalCounts($days);
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// Site URL for building permalinks
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$site_url = rtrim(home_url(), '/');
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// Format numbers for display
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$total_busquedas = number_format($kpis['total_busquedas']);
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$ctr = number_format($kpis['ctr'], 1) . '%';
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$sin_resultados = number_format($kpis['pct_sin_resultados'], 1) . '%';
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$pos_prom = number_format($kpis['pos_prom'], 1);
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?>
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<div class="dashboard-analytics-wrap">
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<div class="container-fluid py-4" style="max-width: 1400px;">
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<!-- Alert Container for JS messages -->
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<div id="alertContainer"></div>
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<!-- Header with navy gradient -->
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<div class="rounded p-4 mb-4 shadow text-white"
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style="background: linear-gradient(135deg, #0E2337 0%, #1e3a5f 100%);
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border-left: 4px solid #FF8600;">
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<div class="d-flex align-items-center justify-content-between flex-wrap gap-3">
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<div>
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<h4 class="mb-1 d-flex align-items-center gap-2">
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<i class="bi bi-bar-chart-line" style="color: #FF8600;"></i>
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<?php esc_html_e('Analytics del Buscador', 'roi-apu-search'); ?>
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</h4>
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<small class="text-white-50">
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<?php esc_html_e('Métricas y oportunidades de mejora', 'roi-apu-search'); ?>
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</small>
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</div>
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<div class="d-flex gap-2">
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<select class="form-select form-select-sm"
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id="period-selector"
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style="width: auto;">
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<option value="30"><?php esc_html_e('Últimos 30 días', 'roi-apu-search'); ?></option>
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<option value="7"><?php esc_html_e('Últimos 7 días', 'roi-apu-search'); ?></option>
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<option value="90"><?php esc_html_e('Últimos 90 días', 'roi-apu-search'); ?></option>
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</select>
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</div>
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</div>
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</div>
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<!-- Loading State -->
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<div id="loadingState" class="text-center py-5">
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<div class="spinner-border" style="color: #FF8600;" role="status">
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<span class="visually-hidden"><?php esc_html_e('Cargando...', 'roi-apu-search'); ?></span>
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</div>
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<p class="mt-2 text-muted"><?php esc_html_e('Cargando métricas...', 'roi-apu-search'); ?></p>
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</div>
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<!-- Dashboard Content -->
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<div id="dashboardContent">
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<!-- KPIs Cards with Trends -->
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<?php
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$trends = $kpis['trends'];
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// Helper function for trend display
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$getTrendHtml = function($value, $inverse = false) {
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if ($value == 0) return '';
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$isPositive = $inverse ? $value < 0 : $value > 0;
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$icon = $isPositive ? 'bi-arrow-up' : 'bi-arrow-down';
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$color = $isPositive ? '#22c55e' : '#ef4444';
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$sign = $value > 0 ? '+' : '';
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return sprintf(
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'<small class="d-block mt-1" style="font-size: 0.7rem;"><i class="bi %s" style="color: %s;"></i> %s%s%% vs anterior</small>',
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$icon,
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$color,
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$sign,
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number_format($value, 1)
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);
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};
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?>
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<div class="row g-3 mb-4">
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<!-- KPI 1: Búsquedas -->
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<div class="col-6 col-md-3">
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<div class="card shadow-sm text-white" style="background-color: #FF8600;">
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<div class="card-body text-center py-3">
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<h2 class="mb-0 fw-bold"
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data-bs-toggle="tooltip"
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data-bs-placement="top"
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title="<?php esc_attr_e('Total de búsquedas realizadas en el período', 'roi-apu-search'); ?>">
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<?php echo esc_html($total_busquedas); ?>
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</h2>
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<small><i class="bi bi-search me-1"></i><?php esc_html_e('Búsquedas', 'roi-apu-search'); ?></small>
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<?php echo $getTrendHtml($trends['busquedas']); ?>
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</div>
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</div>
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</div>
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<!-- KPI 2: CTR -->
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<div class="col-6 col-md-3">
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<div class="card shadow-sm text-white" style="background-color: #1e3a5f;">
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<div class="card-body text-center py-3">
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<h2 class="mb-0 fw-bold"
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data-bs-toggle="tooltip"
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data-bs-placement="top"
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title="<?php esc_attr_e('Click-Through Rate: % de búsquedas que resultan en un click', 'roi-apu-search'); ?>">
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<?php echo esc_html($ctr); ?>
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</h2>
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<small><i class="bi bi-hand-index me-1"></i><?php esc_html_e('CTR', 'roi-apu-search'); ?></small>
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<?php echo $getTrendHtml($trends['ctr']); ?>
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</div>
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</div>
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</div>
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<!-- KPI 3: Sin Resultados -->
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<div class="col-6 col-md-3">
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<div class="card shadow-sm" style="background-color: #f8f9fa; border-left: 3px solid #dc3545;">
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<div class="card-body text-center py-3">
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<h2 class="mb-0 fw-bold text-danger"
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data-bs-toggle="tooltip"
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data-bs-placement="top"
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title="<?php esc_attr_e('% de búsquedas que no encontraron resultados', 'roi-apu-search'); ?>">
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<?php echo esc_html($sin_resultados); ?>
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</h2>
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<small class="text-muted"><i class="bi bi-x-circle me-1"></i><?php esc_html_e('Sin Resultados', 'roi-apu-search'); ?></small>
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<?php echo $getTrendHtml($trends['sin_resultados'], true); ?>
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</div>
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</div>
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</div>
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<!-- KPI 4: Posición Promedio -->
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<div class="col-6 col-md-3">
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<div class="card shadow-sm" style="background-color: #f8f9fa; border-left: 3px solid #1e3a5f;">
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<div class="card-body text-center py-3">
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<h2 class="mb-0 fw-bold" style="color: #1e3a5f;"
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data-bs-toggle="tooltip"
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data-bs-placement="top"
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title="<?php esc_attr_e('Posición promedio de los resultados clickeados', 'roi-apu-search'); ?>">
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<?php echo esc_html($pos_prom); ?>
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</h2>
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<small class="text-muted"><i class="bi bi-sort-numeric-down me-1"></i><?php esc_html_e('Pos. Prom.', 'roi-apu-search'); ?></small>
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<?php echo $getTrendHtml($trends['pos_prom'], true); ?>
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</div>
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</div>
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</div>
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</div>
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<!-- ═══════════════ RECOMENDACIONES ACCIONABLES ═══════════════ -->
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<!-- 🔴 ACCIÓN URGENTE: Contenido a Crear -->
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<?php if (!empty($zero_results)) : ?>
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<div class="recommendation-card mb-4" role="alert"
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style="border-left: 4px solid #ef4444; background-color: #fef2f2; border-radius: 0.5rem; padding: 1rem;">
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<div class="d-flex justify-content-between align-items-center mb-2">
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<h6 class="mb-0 d-flex align-items-center gap-2" style="color: #7f1d1d;">
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<i class="bi bi-exclamation-triangle-fill"></i>
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<?php esc_html_e('ACCIÓN URGENTE: Contenido a Crear', 'roi-apu-search'); ?>
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</h6>
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<span class="badge" style="background-color: #ef4444;"><?php echo count($zero_results); ?></span>
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</div>
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<p class="small mb-2" style="color: #991b1b;">
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<?php esc_html_e('Los usuarios buscan esto pero NO encuentran nada. ¡Crea este contenido!', 'roi-apu-search'); ?>
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</p>
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<div class="small">
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<?php foreach ($zero_results as $index => $term) : ?>
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<div class="d-flex justify-content-between py-1 <?php echo $index < count($zero_results) - 1 ? 'border-bottom' : ''; ?>" style="border-color: #fecaca !important;">
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<span style="color: #7f1d1d;">
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<strong><?php echo esc_html($term['q_term']); ?></strong>
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</span>
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<span style="color: #991b1b;">
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<?php echo esc_html(number_format((int)$term['frecuencia'])); ?> <?php esc_html_e('veces buscado', 'roi-apu-search'); ?>
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</span>
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</div>
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<?php endforeach; ?>
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</div>
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</div>
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<?php endif; ?>
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<!-- 🟡 REVISAR: Títulos con CTR 0% -->
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<?php if (!empty($ctr_zero)) : ?>
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<div class="recommendation-card mb-4" role="alert"
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style="border-left: 4px solid #f59e0b; background-color: #fffbeb; border-radius: 0.5rem; padding: 1rem;">
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<div class="d-flex justify-content-between align-items-center mb-2">
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<h6 class="mb-0 d-flex align-items-center gap-2" style="color: #78350f;">
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<i class="bi bi-pencil-square"></i>
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<?php esc_html_e('REVISAR: Títulos con CTR 0%', 'roi-apu-search'); ?>
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</h6>
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<span class="badge" style="background-color: #f59e0b;"><?php echo count($ctr_zero); ?></span>
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</div>
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<p class="small mb-2" style="color: #92400e;">
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<?php esc_html_e('Estos términos tienen resultados pero nadie hace click. Mejora títulos y descripciones.', 'roi-apu-search'); ?>
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</p>
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<div class="small">
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<?php foreach ($ctr_zero as $index => $term) : ?>
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<div class="d-flex justify-content-between py-1 <?php echo $index < count($ctr_zero) - 1 ? 'border-bottom' : ''; ?>" style="border-color: #fde68a !important;">
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<span style="color: #78350f;">
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<strong><?php echo esc_html($term['q_term']); ?></strong>
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<small>(<?php echo esc_html(number_format((int)$term['resultados'])); ?> <?php esc_html_e('resultados', 'roi-apu-search'); ?>)</small>
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</span>
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<span style="color: #92400e;">
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<?php echo esc_html(number_format((int)$term['busquedas'])); ?> <?php esc_html_e('búsquedas', 'roi-apu-search'); ?> → 0 clicks
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</span>
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</div>
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<?php endforeach; ?>
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</div>
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</div>
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<?php endif; ?>
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<!-- 🎯 QUICK WINS: Oportunidades Fáciles -->
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<?php if (!empty($quick_wins)) : ?>
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<div class="recommendation-card mb-4" role="alert"
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style="border-left: 4px solid #0284c7; background-color: #e7f3ff; border-radius: 0.5rem; padding: 1rem;">
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<div class="d-flex justify-content-between align-items-center mb-2">
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<h6 class="mb-0 d-flex align-items-center gap-2" style="color: #0c4a6e;">
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<i class="bi bi-bullseye"></i>
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<?php esc_html_e('QUICK WINS: Oportunidades Fáciles', 'roi-apu-search'); ?>
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</h6>
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<span class="badge" style="background-color: #0284c7;"><?php echo count($quick_wins); ?></span>
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</div>
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<p class="small mb-2" style="color: #075985;">
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<?php esc_html_e('Términos con clicks que no están en top 1. Una pequeña mejora = más visibilidad.', 'roi-apu-search'); ?>
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</p>
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<div class="small">
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<?php foreach ($quick_wins as $index => $term) : ?>
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<div class="d-flex justify-content-between py-1 <?php echo $index < count($quick_wins) - 1 ? 'border-bottom' : ''; ?>" style="border-color: #bae6fd !important;">
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<span style="color: #0c4a6e;">
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<strong><?php echo esc_html($term['q_term']); ?></strong>
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</span>
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<span style="color: #075985;">
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<?php esc_html_e('Pos.', 'roi-apu-search'); ?> <?php echo esc_html($term['pos_prom']); ?>,
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CTR <?php echo esc_html($term['ctr']); ?>%
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</span>
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</div>
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<?php endforeach; ?>
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</div>
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</div>
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<?php endif; ?>
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<!-- 📉 ATENCIÓN: Contenido en Decadencia -->
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<?php if (!empty($decay_content)) : ?>
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<div class="card mb-4 shadow-sm" style="border-left: 4px solid #6b7280;">
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<div class="card-header d-flex justify-content-between align-items-center" style="background-color: #6b7280; color: white;">
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<h6 class="mb-0 d-flex align-items-center gap-2">
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<i class="bi bi-graph-down"></i>
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<?php esc_html_e('ATENCIÓN: Contenido en Decadencia', 'roi-apu-search'); ?>
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</h6>
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<span class="badge bg-light text-dark"><?php echo count($decay_content); ?></span>
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</div>
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<div class="card-body p-0">
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<p class="small text-muted px-3 pt-3 mb-2">
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<?php esc_html_e('Posts que perdieron >20% clicks vs período anterior. Revisa si están desactualizados.', 'roi-apu-search'); ?>
|
|
</p>
|
|
<div class="table-responsive">
|
|
<table class="table table-striped table-hover mb-0">
|
|
<thead class="table-light">
|
|
<tr>
|
|
<th style="width: 50%;"><?php esc_html_e('Título', 'roi-apu-search'); ?></th>
|
|
<th class="text-center"><?php esc_html_e('Cambio', 'roi-apu-search'); ?></th>
|
|
<th class="text-center"><?php esc_html_e('Antes', 'roi-apu-search'); ?></th>
|
|
<th class="text-center"><?php esc_html_e('Ahora', 'roi-apu-search'); ?></th>
|
|
<th class="text-center"><?php esc_html_e('Acciones', 'roi-apu-search'); ?></th>
|
|
</tr>
|
|
</thead>
|
|
<tbody>
|
|
<?php foreach ($decay_content as $post) : ?>
|
|
<tr>
|
|
<td>
|
|
<strong><?php echo esc_html(mb_strimwidth($post['post_title'], 0, 80, '...')); ?></strong>
|
|
</td>
|
|
<td class="text-center">
|
|
<span class="badge bg-danger"><?php echo esc_html($post['cambio_pct']); ?>%</span>
|
|
</td>
|
|
<td class="text-center"><?php echo esc_html($post['clicks_anterior']); ?></td>
|
|
<td class="text-center"><?php echo esc_html($post['clicks_actual']); ?></td>
|
|
<td class="text-center">
|
|
<div class="btn-group btn-group-sm" role="group">
|
|
<a href="<?php echo esc_url(admin_url('post.php?post=' . $post['post_id'] . '&action=edit')); ?>" target="_blank" class="btn btn-outline-primary" title="<?php esc_attr_e('Editar', 'roi-apu-search'); ?>">
|
|
<i class="bi bi-pencil"></i>
|
|
</a>
|
|
<a href="<?php echo esc_url($site_url . '/' . $post['post_name'] . '/'); ?>" target="_blank" class="btn btn-outline-secondary" title="<?php esc_attr_e('Ver', 'roi-apu-search'); ?>">
|
|
<i class="bi bi-box-arrow-up-right"></i>
|
|
</a>
|
|
</div>
|
|
</td>
|
|
</tr>
|
|
<?php endforeach; ?>
|
|
</tbody>
|
|
</table>
|
|
</div>
|
|
</div>
|
|
</div>
|
|
<?php endif; ?>
|
|
|
|
<!-- 🟢 MANTENER: Tu Contenido Estrella -->
|
|
<?php if (!empty($contenido_estrella)) : ?>
|
|
<div class="card mb-4 shadow-sm" style="border-left: 4px solid #22c55e;">
|
|
<div class="card-header d-flex justify-content-between align-items-center" style="background-color: #22c55e; color: white;">
|
|
<h6 class="mb-0 d-flex align-items-center gap-2">
|
|
<i class="bi bi-star-fill"></i>
|
|
<?php esc_html_e('MANTENER: Tu Contenido Estrella', 'roi-apu-search'); ?>
|
|
</h6>
|
|
<span class="badge bg-light text-dark"><?php echo count($contenido_estrella); ?></span>
|
|
</div>
|
|
<div class="card-body p-0">
|
|
<p class="small text-muted px-3 pt-3 mb-2">
|
|
<?php esc_html_e('Posts con más clicks. Mantén este contenido actualizado y optimizado.', 'roi-apu-search'); ?>
|
|
</p>
|
|
<div class="table-responsive">
|
|
<table class="table table-striped table-hover mb-0">
|
|
<thead class="table-light">
|
|
<tr>
|
|
<th style="width: 55%;"><?php esc_html_e('Título', 'roi-apu-search'); ?></th>
|
|
<th class="text-center"><?php esc_html_e('Clicks', 'roi-apu-search'); ?></th>
|
|
<th class="text-center"><?php esc_html_e('Pos. Prom.', 'roi-apu-search'); ?></th>
|
|
<th class="text-center"><?php esc_html_e('Acciones', 'roi-apu-search'); ?></th>
|
|
</tr>
|
|
</thead>
|
|
<tbody>
|
|
<?php foreach ($contenido_estrella as $post) : ?>
|
|
<tr>
|
|
<td>
|
|
<strong><?php echo esc_html(mb_strimwidth($post['post_title'], 0, 80, '...')); ?></strong>
|
|
</td>
|
|
<td class="text-center">
|
|
<span class="badge bg-success"><?php echo esc_html(number_format((int)$post['clicks'])); ?></span>
|
|
</td>
|
|
<td class="text-center"><?php echo esc_html($post['pos_prom']); ?></td>
|
|
<td class="text-center">
|
|
<div class="btn-group btn-group-sm" role="group">
|
|
<a href="<?php echo esc_url(admin_url('post.php?post=' . $post['post_id'] . '&action=edit')); ?>" target="_blank" class="btn btn-outline-primary" title="<?php esc_attr_e('Editar', 'roi-apu-search'); ?>">
|
|
<i class="bi bi-pencil"></i>
|
|
</a>
|
|
<a href="<?php echo esc_url($site_url . '/' . $post['post_name'] . '/'); ?>" target="_blank" class="btn btn-outline-success" title="<?php esc_attr_e('Ver', 'roi-apu-search'); ?>">
|
|
<i class="bi bi-box-arrow-up-right"></i>
|
|
</a>
|
|
</div>
|
|
</td>
|
|
</tr>
|
|
<?php endforeach; ?>
|
|
</tbody>
|
|
</table>
|
|
</div>
|
|
</div>
|
|
</div>
|
|
<?php endif; ?>
|
|
|
|
<!-- Posts infraposicionados -->
|
|
<?php if (!empty($infraposicionados)) : ?>
|
|
<div class="card mb-4 shadow-sm" style="border-left: 4px solid #f59e0b;">
|
|
<div class="card-header d-flex justify-content-between align-items-center" style="background-color: #f59e0b; color: white;">
|
|
<h6 class="mb-0 d-flex align-items-center gap-2">
|
|
<i class="bi bi-arrow-up-circle"></i>
|
|
<?php esc_html_e('OPORTUNIDAD: Posts Infraposicionados', 'roi-apu-search'); ?>
|
|
</h6>
|
|
<span class="badge bg-light text-dark"><?php echo count($infraposicionados); ?></span>
|
|
</div>
|
|
<div class="card-body p-0">
|
|
<p class="small text-muted px-3 pt-3 mb-2">
|
|
<?php esc_html_e('Estos posts reciben clicks pero aparecen muy abajo. Considera mejorar su scoring.', 'roi-apu-search'); ?>
|
|
</p>
|
|
<div class="table-responsive">
|
|
<table class="table table-striped table-hover mb-0">
|
|
<thead class="table-light">
|
|
<tr>
|
|
<th style="width: 50%;"><?php esc_html_e('Título', 'roi-apu-search'); ?></th>
|
|
<th class="text-center"><?php esc_html_e('Clicks', 'roi-apu-search'); ?></th>
|
|
<th class="text-center"><?php esc_html_e('Pos. Prom.', 'roi-apu-search'); ?></th>
|
|
<th class="text-center"><?php esc_html_e('Acciones', 'roi-apu-search'); ?></th>
|
|
</tr>
|
|
</thead>
|
|
<tbody>
|
|
<?php foreach ($infraposicionados as $post) : ?>
|
|
<tr>
|
|
<td>
|
|
<strong><?php echo esc_html(mb_strimwidth($post['post_title'], 0, 80, '...')); ?></strong>
|
|
</td>
|
|
<td class="text-center">
|
|
<span class="badge bg-warning text-dark"><?php echo esc_html(number_format((int)$post['clicks'])); ?></span>
|
|
</td>
|
|
<td class="text-center">
|
|
<span class="badge bg-secondary"><?php echo esc_html($post['pos_prom']); ?></span>
|
|
</td>
|
|
<td class="text-center">
|
|
<div class="btn-group btn-group-sm" role="group">
|
|
<a href="<?php echo esc_url(admin_url('post.php?post=' . $post['post_id'] . '&action=edit')); ?>" target="_blank" class="btn btn-outline-primary" title="<?php esc_attr_e('Editar', 'roi-apu-search'); ?>">
|
|
<i class="bi bi-pencil"></i>
|
|
</a>
|
|
<a href="<?php echo esc_url($site_url . '/' . $post['post_name'] . '/'); ?>" target="_blank" class="btn btn-outline-warning" title="<?php esc_attr_e('Ver', 'roi-apu-search'); ?>">
|
|
<i class="bi bi-box-arrow-up-right"></i>
|
|
</a>
|
|
</div>
|
|
</td>
|
|
</tr>
|
|
<?php endforeach; ?>
|
|
</tbody>
|
|
</table>
|
|
</div>
|
|
</div>
|
|
</div>
|
|
<?php endif; ?>
|
|
|
|
<!-- ═══════════════ DATOS DETALLADOS ═══════════════ -->
|
|
<div class="mt-5 mb-4">
|
|
<h5 class="text-muted d-flex align-items-center gap-2">
|
|
<i class="bi bi-table"></i>
|
|
<?php esc_html_e('Datos Detallados', 'roi-apu-search'); ?>
|
|
</h5>
|
|
<hr class="mt-2">
|
|
</div>
|
|
|
|
<!-- 📊 Click Distribution -->
|
|
<?php if (!empty($click_distribution)) : ?>
|
|
<div class="card mb-4 shadow-sm">
|
|
<div class="card-header" style="background-color: #0E2337; color: white;">
|
|
<h6 class="mb-0 d-flex align-items-center gap-2">
|
|
<i class="bi bi-bar-chart-fill"></i>
|
|
<?php esc_html_e('Distribución de Clicks por Posición', 'roi-apu-search'); ?>
|
|
</h6>
|
|
</div>
|
|
<div class="card-body">
|
|
<?php
|
|
$position_colors = [
|
|
'Pos 1' => '#FF8600',
|
|
'Pos 2' => '#1e3a5f',
|
|
'Pos 3' => '#2c5282',
|
|
'Pos 4' => '#3d6894',
|
|
'Pos 5' => '#0E2337',
|
|
'Pos 6+' => '#6b7280',
|
|
];
|
|
foreach ($click_distribution as $dist) :
|
|
$color = $position_colors[$dist['posicion']] ?? '#6b7280';
|
|
?>
|
|
<div class="mb-2">
|
|
<div class="d-flex justify-content-between mb-1">
|
|
<small><strong><?php echo esc_html($dist['posicion']); ?></strong></small>
|
|
<small><?php echo esc_html($dist['clicks']); ?> clicks (<?php echo esc_html($dist['porcentaje']); ?>%)</small>
|
|
</div>
|
|
<div class="progress" style="height: 20px;">
|
|
<div class="progress-bar" role="progressbar"
|
|
style="width: <?php echo esc_attr($dist['porcentaje']); ?>%; background-color: <?php echo esc_attr($color); ?>;"
|
|
aria-valuenow="<?php echo esc_attr($dist['porcentaje']); ?>"
|
|
aria-valuemin="0"
|
|
aria-valuemax="100">
|
|
</div>
|
|
</div>
|
|
</div>
|
|
<?php endforeach; ?>
|
|
</div>
|
|
</div>
|
|
<?php endif; ?>
|
|
|
|
<!-- 📊 Top Búsquedas Table -->
|
|
<div class="card mb-4 shadow-sm">
|
|
<div class="card-header d-flex justify-content-between align-items-center" style="background-color: #1e3a5f; color: white;">
|
|
<h6 class="mb-0 d-flex align-items-center gap-2">
|
|
<i class="bi bi-search"></i>
|
|
<?php esc_html_e('Top Búsquedas', 'roi-apu-search'); ?>
|
|
</h6>
|
|
<span class="badge bg-light text-dark"><?php echo esc_html($total_counts['total_searches']); ?> <?php esc_html_e('términos', 'roi-apu-search'); ?></span>
|
|
</div>
|
|
<div class="card-body p-0">
|
|
<div class="table-responsive">
|
|
<table class="table table-striped table-hover mb-0">
|
|
<thead class="table-light">
|
|
<tr>
|
|
<th><?php esc_html_e('Término', 'roi-apu-search'); ?></th>
|
|
<th class="text-center"><?php esc_html_e('Búsquedas', 'roi-apu-search'); ?></th>
|
|
<th class="text-center"><?php esc_html_e('Clicks', 'roi-apu-search'); ?></th>
|
|
<th class="text-center"><?php esc_html_e('CTR', 'roi-apu-search'); ?></th>
|
|
<th class="text-center"><?php esc_html_e('Resultados', 'roi-apu-search'); ?></th>
|
|
</tr>
|
|
</thead>
|
|
<tbody id="top-searches-body">
|
|
<?php foreach ($top_searches as $search) : ?>
|
|
<tr>
|
|
<td><strong><?php echo esc_html($search['q_term']); ?></strong></td>
|
|
<td class="text-center"><?php echo esc_html(number_format((int)$search['busquedas'])); ?></td>
|
|
<td class="text-center"><?php echo esc_html(number_format((int)$search['clicks'])); ?></td>
|
|
<td class="text-center">
|
|
<span class="badge <?php echo (float)$search['ctr'] > 0 ? 'bg-success' : 'bg-secondary'; ?>">
|
|
<?php echo esc_html($search['ctr']); ?>%
|
|
</span>
|
|
</td>
|
|
<td class="text-center"><?php echo esc_html(number_format((int)$search['resultados'])); ?></td>
|
|
</tr>
|
|
<?php endforeach; ?>
|
|
</tbody>
|
|
</table>
|
|
</div>
|
|
</div>
|
|
<?php if ($total_counts['total_searches'] > 20) : ?>
|
|
<div class="card-footer text-center">
|
|
<button class="btn btn-sm btn-outline-secondary" id="load-more-searches" data-offset="20">
|
|
<i class="bi bi-plus-circle me-1"></i>
|
|
<?php esc_html_e('Cargar más', 'roi-apu-search'); ?>
|
|
</button>
|
|
</div>
|
|
<?php endif; ?>
|
|
</div>
|
|
|
|
<!-- 📄 Top Posts Clickeados Table -->
|
|
<div class="card mb-4 shadow-sm">
|
|
<div class="card-header d-flex justify-content-between align-items-center" style="background-color: #FF8600; color: white;">
|
|
<h6 class="mb-0 d-flex align-items-center gap-2">
|
|
<i class="bi bi-file-earmark-text"></i>
|
|
<?php esc_html_e('Top Posts Clickeados', 'roi-apu-search'); ?>
|
|
</h6>
|
|
<span class="badge bg-light text-dark"><?php echo esc_html($total_counts['total_clicks']); ?> <?php esc_html_e('posts', 'roi-apu-search'); ?></span>
|
|
</div>
|
|
<div class="card-body p-0">
|
|
<div class="table-responsive">
|
|
<table class="table table-striped table-hover mb-0">
|
|
<thead class="table-light">
|
|
<tr>
|
|
<th><?php esc_html_e('Título', 'roi-apu-search'); ?></th>
|
|
<th class="text-center"><?php esc_html_e('Clicks', 'roi-apu-search'); ?></th>
|
|
<th class="text-center"><?php esc_html_e('Pos. Prom.', 'roi-apu-search'); ?></th>
|
|
<th class="text-center"><?php esc_html_e('Acciones', 'roi-apu-search'); ?></th>
|
|
</tr>
|
|
</thead>
|
|
<tbody id="top-clicks-body">
|
|
<?php foreach ($top_clicks as $post) : ?>
|
|
<tr>
|
|
<td>
|
|
<strong><?php echo esc_html(mb_strimwidth($post['post_title'], 0, 80, '...')); ?></strong>
|
|
<br><small class="text-muted">/<?php echo esc_html($post['post_name']); ?>/</small>
|
|
</td>
|
|
<td class="text-center"><?php echo esc_html(number_format((int)$post['clicks'])); ?></td>
|
|
<td class="text-center">
|
|
<span class="badge <?php echo (float)$post['pos_prom'] <= 3 ? 'bg-success' : ((float)$post['pos_prom'] <= 5 ? 'bg-warning text-dark' : 'bg-secondary'); ?>">
|
|
<?php echo esc_html($post['pos_prom']); ?>
|
|
</span>
|
|
</td>
|
|
<td class="text-center">
|
|
<div class="btn-group btn-group-sm" role="group">
|
|
<a href="<?php echo esc_url(admin_url('post.php?post=' . $post['post_id'] . '&action=edit')); ?>" target="_blank" class="btn btn-outline-primary" title="<?php esc_attr_e('Editar', 'roi-apu-search'); ?>">
|
|
<i class="bi bi-pencil"></i>
|
|
</a>
|
|
<a href="<?php echo esc_url($site_url . '/' . $post['post_name'] . '/'); ?>" target="_blank" class="btn btn-outline-secondary" title="<?php esc_attr_e('Ver', 'roi-apu-search'); ?>">
|
|
<i class="bi bi-box-arrow-up-right"></i>
|
|
</a>
|
|
</div>
|
|
</td>
|
|
</tr>
|
|
<?php endforeach; ?>
|
|
</tbody>
|
|
</table>
|
|
</div>
|
|
</div>
|
|
<?php if ($total_counts['total_clicks'] > 20) : ?>
|
|
<div class="card-footer text-center">
|
|
<button class="btn btn-sm btn-outline-secondary" id="load-more-clicks" data-offset="20">
|
|
<i class="bi bi-plus-circle me-1"></i>
|
|
<?php esc_html_e('Cargar más', 'roi-apu-search'); ?>
|
|
</button>
|
|
</div>
|
|
<?php endif; ?>
|
|
</div>
|
|
|
|
<!-- ❌ Búsquedas Sin Resultados Table -->
|
|
<?php if (!empty($all_zero_results)) : ?>
|
|
<div class="card mb-4 shadow-sm">
|
|
<div class="card-header d-flex justify-content-between align-items-center" style="background-color: #ef4444; color: white;">
|
|
<h6 class="mb-0 d-flex align-items-center gap-2">
|
|
<i class="bi bi-x-circle"></i>
|
|
<?php esc_html_e('Búsquedas Sin Resultados', 'roi-apu-search'); ?>
|
|
</h6>
|
|
<span class="badge bg-light text-dark"><?php echo esc_html($total_counts['total_zero_results']); ?> <?php esc_html_e('términos', 'roi-apu-search'); ?></span>
|
|
</div>
|
|
<div class="card-body p-0">
|
|
<div class="table-responsive">
|
|
<table class="table table-striped table-hover mb-0">
|
|
<thead class="table-light">
|
|
<tr>
|
|
<th><?php esc_html_e('Término', 'roi-apu-search'); ?></th>
|
|
<th class="text-center"><?php esc_html_e('Frecuencia', 'roi-apu-search'); ?></th>
|
|
<th class="text-center"><?php esc_html_e('Última búsqueda', 'roi-apu-search'); ?></th>
|
|
</tr>
|
|
</thead>
|
|
<tbody id="zero-results-body">
|
|
<?php foreach ($all_zero_results as $term) : ?>
|
|
<tr>
|
|
<td><strong><?php echo esc_html($term['q_term']); ?></strong></td>
|
|
<td class="text-center">
|
|
<span class="badge bg-danger"><?php echo esc_html(number_format((int)$term['frecuencia'])); ?></span>
|
|
</td>
|
|
<td class="text-center">
|
|
<small class="text-muted"><?php echo esc_html(date('d/m/Y H:i', strtotime($term['ultima_busqueda']))); ?></small>
|
|
</td>
|
|
</tr>
|
|
<?php endforeach; ?>
|
|
</tbody>
|
|
</table>
|
|
</div>
|
|
</div>
|
|
<?php if ($total_counts['total_zero_results'] > 20) : ?>
|
|
<div class="card-footer text-center">
|
|
<button class="btn btn-sm btn-outline-secondary" id="load-more-zero" data-offset="20">
|
|
<i class="bi bi-plus-circle me-1"></i>
|
|
<?php esc_html_e('Cargar más', 'roi-apu-search'); ?>
|
|
</button>
|
|
</div>
|
|
<?php endif; ?>
|
|
</div>
|
|
<?php endif; ?>
|
|
|
|
<!-- Export Card -->
|
|
<div class="card export-card mt-4 shadow-sm">
|
|
<div class="card-body text-center py-4">
|
|
<i class="bi bi-file-earmark-text fs-1 text-muted mb-2 d-block"></i>
|
|
<h6 class="mb-2"><?php esc_html_e('Exportar resumen para análisis IA', 'roi-apu-search'); ?></h6>
|
|
<p class="text-muted small mb-3">
|
|
<?php esc_html_e('Genera un Markdown completo con todas las recomendaciones', 'roi-apu-search'); ?>
|
|
</p>
|
|
<button class="btn text-white"
|
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style="background-color: #FF8600;"
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id="btn-export-md">
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<i class="bi bi-clipboard me-2"></i>
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<?php esc_html_e('Copiar Markdown', 'roi-apu-search'); ?>
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</button>
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</div>
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</div>
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</div>
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</div>
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</div>
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<script>
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window.roiApuDashboardData = {
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period: <?php echo (int) $days; ?>,
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generated: '<?php echo esc_js(current_time('Y-m-d H:i')); ?>',
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siteUrl: '<?php echo esc_js($site_url); ?>',
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kpis: {
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totalBusquedas: '<?php echo esc_js($total_busquedas); ?>',
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ctr: '<?php echo esc_js($ctr); ?>',
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sinResultados: '<?php echo esc_js($sin_resultados); ?>',
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posProm: '<?php echo esc_js($pos_prom); ?>'
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},
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// v2: Urgent - Zero Results
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zeroResults: <?php echo wp_json_encode(array_map(function($term) {
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return [
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'term' => $term['q_term'],
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'frecuencia' => (int) $term['frecuencia']
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];
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}, $zero_results)); ?>,
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// v2: CTR Zero
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ctrZero: <?php echo wp_json_encode(array_map(function($term) {
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return [
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'term' => $term['q_term'],
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'busquedas' => (int) $term['busquedas'],
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'resultados' => (int) $term['resultados']
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];
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}, $ctr_zero)); ?>,
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// v2: Quick Wins
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quickWins: <?php echo wp_json_encode(array_map(function($term) {
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return [
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'term' => $term['q_term'],
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'busquedas' => (int) $term['busquedas'],
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'ctr' => (float) $term['ctr'],
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'posProm' => (float) $term['pos_prom']
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];
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}, $quick_wins)); ?>,
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// v2: Contenido Estrella
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contenidoEstrella: <?php echo wp_json_encode(array_map(function($post) use ($site_url) {
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return [
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'postId' => (int) $post['post_id'],
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'title' => $post['post_title'],
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'url' => $site_url . '/' . $post['post_name'] . '/',
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'clicks' => (int) $post['clicks'],
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'posProm' => (float) $post['pos_prom']
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];
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}, $contenido_estrella)); ?>,
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// v2: Decay Content
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decayContent: <?php echo wp_json_encode(array_map(function($post) use ($site_url) {
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return [
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'postId' => (int) $post['post_id'],
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'title' => $post['post_title'],
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'url' => $site_url . '/' . $post['post_name'] . '/',
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'clicksActual' => (int) $post['clicks_actual'],
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'clicksAnterior' => (int) $post['clicks_anterior'],
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'cambioPct' => (float) $post['cambio_pct']
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];
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}, $decay_content)); ?>,
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// v2: Click Distribution
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clickDistribution: <?php echo wp_json_encode(array_map(function($dist) {
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return [
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'posicion' => $dist['posicion'],
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'clicks' => (int) $dist['clicks'],
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'porcentaje' => (float) $dist['porcentaje']
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];
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}, $click_distribution)); ?>,
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// Legacy
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infraposicionados: <?php echo wp_json_encode(array_map(function($post) {
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return [
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'postId' => (int) $post['post_id'],
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'title' => $post['post_title'],
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'clicks' => (int) $post['clicks'],
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'posProm' => (float) $post['pos_prom']
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];
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}, $infraposicionados)); ?>,
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// Totals for pagination
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totals: {
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searches: <?php echo (int) $total_counts['total_searches']; ?>,
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clicks: <?php echo (int) $total_counts['total_clicks']; ?>,
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zeroResults: <?php echo (int) $total_counts['total_zero_results']; ?>
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}
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};
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// Hide loading, show content
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document.getElementById('loadingState').style.display = 'none';
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</script>
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<?php
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}
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}
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