diff --git a/admin/class-analytics-dashboard.php b/admin/class-analytics-dashboard.php
index 0d1d61f..ae94693 100644
--- a/admin/class-analytics-dashboard.php
+++ b/admin/class-analytics-dashboard.php
@@ -309,89 +309,124 @@ final class ROI_APU_Analytics_Dashboard
 
                     <!-- 🔴 ACCIÓN URGENTE: Contenido a Crear -->
                     <?php if (!empty($zero_results)) : ?>
-                    <div class="recommendation-card mb-4" role="alert"
-                         style="border-left: 4px solid #ef4444; background-color: #fef2f2; border-radius: 0.5rem; padding: 1rem;">
-                        <div class="d-flex justify-content-between align-items-center mb-2">
-                            <h6 class="mb-0 d-flex align-items-center gap-2" style="color: #7f1d1d;">
+                    <div class="card mb-4 shadow-sm" style="border-left: 4px solid #ef4444;">
+                        <div class="card-header d-flex justify-content-between align-items-center" style="background-color: #ef4444; color: white;">
+                            <h6 class="mb-0 d-flex align-items-center gap-2">
                                 <i class="bi bi-exclamation-triangle-fill"></i>
                                 <?php esc_html_e('ACCIÓN URGENTE: Contenido a Crear', 'roi-apu-search'); ?>
                             </h6>
-                            <span class="badge" style="background-color: #ef4444;"><?php echo count($zero_results); ?></span>
+                            <span class="badge bg-light text-dark"><?php echo count($zero_results); ?></span>
                         </div>
-                        <p class="small mb-2" style="color: #991b1b;">
-                            <?php esc_html_e('Los usuarios buscan esto pero NO encuentran nada. ¡Crea este contenido!', 'roi-apu-search'); ?>
-                        </p>
-                        <div class="small">
-                            <?php foreach ($zero_results as $index => $term) : ?>
-                            <div class="d-flex justify-content-between py-1 <?php echo $index < count($zero_results) - 1 ? 'border-bottom' : ''; ?>" style="border-color: #fecaca !important;">
-                                <span style="color: #7f1d1d;">
-                                    <strong><?php echo esc_html($term['q_term']); ?></strong>
-                                </span>
-                                <span style="color: #991b1b;">
-                                    <?php echo esc_html(number_format((int)$term['frecuencia'])); ?> <?php esc_html_e('veces buscado', 'roi-apu-search'); ?>
-                                </span>
+                        <div class="card-body p-0">
+                            <p class="small text-muted px-3 pt-3 mb-2">
+                                <?php esc_html_e('Los usuarios buscan esto pero NO encuentran nada. ¡Crea este contenido!', 'roi-apu-search'); ?>
+                            </p>
+                            <div class="table-responsive">
+                                <table class="table table-striped table-hover mb-0">
+                                    <thead class="table-light">
+                                        <tr>
+                                            <th style="width: 70%;"><?php esc_html_e('Término buscado', 'roi-apu-search'); ?></th>
+                                            <th class="text-center"><?php esc_html_e('Frecuencia', 'roi-apu-search'); ?></th>
+                                        </tr>
+                                    </thead>
+                                    <tbody>
+                                        <?php foreach ($zero_results as $term) : ?>
+                                        <tr>
+                                            <td><strong><?php echo esc_html(mb_strimwidth($term['q_term'], 0, 80, '...')); ?></strong></td>
+                                            <td class="text-center">
+                                                <span class="badge bg-danger"><?php echo esc_html(number_format((int)$term['frecuencia'])); ?></span>
+                                            </td>
+                                        </tr>
+                                        <?php endforeach; ?>
+                                    </tbody>
+                                </table>
                             </div>
-                            <?php endforeach; ?>
                         </div>
                     </div>
                     <?php endif; ?>
 
                     <!-- 🟡 REVISAR: Títulos con CTR 0% -->
                     <?php if (!empty($ctr_zero)) : ?>
-                    <div class="recommendation-card mb-4" role="alert"
-                         style="border-left: 4px solid #f59e0b; background-color: #fffbeb; border-radius: 0.5rem; padding: 1rem;">
-                        <div class="d-flex justify-content-between align-items-center mb-2">
-                            <h6 class="mb-0 d-flex align-items-center gap-2" style="color: #78350f;">
+                    <div class="card mb-4 shadow-sm" style="border-left: 4px solid #f59e0b;">
+                        <div class="card-header d-flex justify-content-between align-items-center" style="background-color: #f59e0b; color: white;">
+                            <h6 class="mb-0 d-flex align-items-center gap-2">
                                 <i class="bi bi-pencil-square"></i>
                                 <?php esc_html_e('REVISAR: Títulos con CTR 0%', 'roi-apu-search'); ?>
                             </h6>
-                            <span class="badge" style="background-color: #f59e0b;"><?php echo count($ctr_zero); ?></span>
+                            <span class="badge bg-light text-dark"><?php echo count($ctr_zero); ?></span>
                         </div>
-                        <p class="small mb-2" style="color: #92400e;">
-                            <?php esc_html_e('Estos términos tienen resultados pero nadie hace click. Mejora títulos y descripciones.', 'roi-apu-search'); ?>
-                        </p>
-                        <div class="small">
-                            <?php foreach ($ctr_zero as $index => $term) : ?>
-                            <div class="d-flex justify-content-between py-1 <?php echo $index < count($ctr_zero) - 1 ? 'border-bottom' : ''; ?>" style="border-color: #fde68a !important;">
-                                <span style="color: #78350f;">
-                                    <strong><?php echo esc_html($term['q_term']); ?></strong>
-                                    <small>(<?php echo esc_html(number_format((int)$term['resultados'])); ?> <?php esc_html_e('resultados', 'roi-apu-search'); ?>)</small>
-                                </span>
-                                <span style="color: #92400e;">
-                                    <?php echo esc_html(number_format((int)$term['busquedas'])); ?> <?php esc_html_e('búsquedas', 'roi-apu-search'); ?> → 0 clicks
-                                </span>
+                        <div class="card-body p-0">
+                            <p class="small text-muted px-3 pt-3 mb-2">
+                                <?php esc_html_e('Estos términos tienen resultados pero nadie hace click. Mejora títulos y descripciones.', 'roi-apu-search'); ?>
+                            </p>
+                            <div class="table-responsive">
+                                <table class="table table-striped table-hover mb-0">
+                                    <thead class="table-light">
+                                        <tr>
+                                            <th style="width: 50%;"><?php esc_html_e('Término buscado', 'roi-apu-search'); ?></th>
+                                            <th class="text-center"><?php esc_html_e('Resultados', 'roi-apu-search'); ?></th>
+                                            <th class="text-center"><?php esc_html_e('Búsquedas', 'roi-apu-search'); ?></th>
+                                            <th class="text-center"><?php esc_html_e('Clicks', 'roi-apu-search'); ?></th>
+                                        </tr>
+                                    </thead>
+                                    <tbody>
+                                        <?php foreach ($ctr_zero as $term) : ?>
+                                        <tr>
+                                            <td><strong><?php echo esc_html(mb_strimwidth($term['q_term'], 0, 60, '...')); ?></strong></td>
+                                            <td class="text-center"><?php echo esc_html(number_format((int)$term['resultados'])); ?></td>
+                                            <td class="text-center">
+                                                <span class="badge bg-warning text-dark"><?php echo esc_html(number_format((int)$term['busquedas'])); ?></span>
+                                            </td>
+                                            <td class="text-center">
+                                                <span class="badge bg-danger">0</span>
+                                            </td>
+                                        </tr>
+                                        <?php endforeach; ?>
+                                    </tbody>
+                                </table>
                             </div>
-                            <?php endforeach; ?>
                         </div>
                     </div>
                     <?php endif; ?>
 
                     <!-- 🎯 QUICK WINS: Oportunidades Fáciles -->
                     <?php if (!empty($quick_wins)) : ?>
-                    <div class="recommendation-card mb-4" role="alert"
-                         style="border-left: 4px solid #0284c7; background-color: #e7f3ff; border-radius: 0.5rem; padding: 1rem;">
-                        <div class="d-flex justify-content-between align-items-center mb-2">
-                            <h6 class="mb-0 d-flex align-items-center gap-2" style="color: #0c4a6e;">
+                    <div class="card mb-4 shadow-sm" style="border-left: 4px solid #0284c7;">
+                        <div class="card-header d-flex justify-content-between align-items-center" style="background-color: #0284c7; color: white;">
+                            <h6 class="mb-0 d-flex align-items-center gap-2">
                                 <i class="bi bi-bullseye"></i>
                                 <?php esc_html_e('QUICK WINS: Oportunidades Fáciles', 'roi-apu-search'); ?>
                             </h6>
-                            <span class="badge" style="background-color: #0284c7;"><?php echo count($quick_wins); ?></span>
+                            <span class="badge bg-light text-dark"><?php echo count($quick_wins); ?></span>
                         </div>
-                        <p class="small mb-2" style="color: #075985;">
-                            <?php esc_html_e('Términos con clicks que no están en top 1. Una pequeña mejora = más visibilidad.', 'roi-apu-search'); ?>
-                        </p>
-                        <div class="small">
-                            <?php foreach ($quick_wins as $index => $term) : ?>
-                            <div class="d-flex justify-content-between py-1 <?php echo $index < count($quick_wins) - 1 ? 'border-bottom' : ''; ?>" style="border-color: #bae6fd !important;">
-                                <span style="color: #0c4a6e;">
-                                    <strong><?php echo esc_html($term['q_term']); ?></strong>
-                                </span>
-                                <span style="color: #075985;">
-                                    <?php esc_html_e('Pos.', 'roi-apu-search'); ?> <?php echo esc_html($term['pos_prom']); ?>,
-                                    CTR <?php echo esc_html($term['ctr']); ?>%
-                                </span>
+                        <div class="card-body p-0">
+                            <p class="small text-muted px-3 pt-3 mb-2">
+                                <?php esc_html_e('Términos con clicks que no están en top 1. Una pequeña mejora = más visibilidad.', 'roi-apu-search'); ?>
+                            </p>
+                            <div class="table-responsive">
+                                <table class="table table-striped table-hover mb-0">
+                                    <thead class="table-light">
+                                        <tr>
+                                            <th style="width: 50%;"><?php esc_html_e('Término buscado', 'roi-apu-search'); ?></th>
+                                            <th class="text-center"><?php esc_html_e('Pos. Prom.', 'roi-apu-search'); ?></th>
+                                            <th class="text-center"><?php esc_html_e('CTR', 'roi-apu-search'); ?></th>
+                                        </tr>
+                                    </thead>
+                                    <tbody>
+                                        <?php foreach ($quick_wins as $term) : ?>
+                                        <tr>
+                                            <td><strong><?php echo esc_html(mb_strimwidth($term['q_term'], 0, 60, '...')); ?></strong></td>
+                                            <td class="text-center">
+                                                <span class="badge bg-secondary"><?php echo esc_html($term['pos_prom']); ?></span>
+                                            </td>
+                                            <td class="text-center">
+                                                <span class="badge bg-info text-dark"><?php echo esc_html($term['ctr']); ?>%</span>
+                                            </td>
+                                        </tr>
+                                        <?php endforeach; ?>
+                                    </tbody>
+                                </table>
                             </div>
-                            <?php endforeach; ?>
                         </div>
                     </div>
                     <?php endif; ?>
@@ -683,7 +718,6 @@ final class ROI_APU_Analytics_Dashboard
                                         <tr>
                                             <td>
                                                 <strong><?php echo esc_html(mb_strimwidth($post['post_title'], 0, 80, '...')); ?></strong>
-                                                <br><small class="text-muted">/<?php echo esc_html($post['post_name']); ?>/</small>
                                             </td>
                                             <td class="text-center"><?php echo esc_html(number_format((int)$post['clicks'])); ?></td>
                                             <td class="text-center">
diff --git a/admin/class-metrics-repository.php b/admin/class-metrics-repository.php
index 4992db0..ea87bb6 100644
--- a/admin/class-metrics-repository.php
+++ b/admin/class-metrics-repository.php
@@ -153,7 +153,8 @@ final class ROI_APU_Metrics_Repository
     }
 
     /**
-     * Get terms with CTR 0% (have results but no clicks)
+     * Get terms with truly 0% CTR (have results but ZERO clicks globally)
+     * Only shows terms where no search instance ever got a click
      *
      * @param int $days Number of days to query
      * @param int $limit Max results
@@ -162,14 +163,18 @@ final class ROI_APU_Metrics_Repository
     public function getCTRZero(int $days = 30, int $limit = 20): array
     {
         try {
-            $sql = "SELECT s.q_term, COUNT(DISTINCT s.id) as busquedas, MAX(s.total_results) as resultados
+            // Get terms with results but 0 total clicks (true 0% CTR)
+            $sql = "SELECT
+                    s.q_term,
+                    COUNT(DISTINCT s.id) as busquedas,
+                    MAX(s.total_results) as resultados,
+                    COUNT(DISTINCT c.id) as clicks
                 FROM {$this->prefix}rcp_paginas_querys s
                 LEFT JOIN {$this->prefix}rcp_paginas_querys_log c ON s.id = c.search_id
                 WHERE s.total_results > 0
-                  AND c.id IS NULL
                   AND s.ts >= DATE_SUB(NOW(), INTERVAL :days DAY)
                 GROUP BY s.q_term
-                HAVING busquedas >= 3
+                HAVING clicks = 0 AND busquedas >= 3
                 ORDER BY busquedas DESC
                 LIMIT :limit";
 
@@ -415,7 +420,7 @@ final class ROI_APU_Metrics_Repository
     }
 
     /**
-     * Get click distribution by position
+     * Get click distribution by position (positions 1-10 individually, 11+ grouped)
      *
      * @param int $days Number of days to query
      * @return array<array{posicion: string, clicks: int, porcentaje: float}>
@@ -430,7 +435,12 @@ final class ROI_APU_Metrics_Repository
                     WHEN position = 3 THEN 'Pos 3'
                     WHEN position = 4 THEN 'Pos 4'
                     WHEN position = 5 THEN 'Pos 5'
-                    ELSE 'Pos 6+'
+                    WHEN position = 6 THEN 'Pos 6'
+                    WHEN position = 7 THEN 'Pos 7'
+                    WHEN position = 8 THEN 'Pos 8'
+                    WHEN position = 9 THEN 'Pos 9'
+                    WHEN position = 10 THEN 'Pos 10'
+                    ELSE 'Pos 11+'
                 END as posicion,
                 COUNT(*) as clicks,
                 ROUND(COUNT(*) * 100.0 / NULLIF((
@@ -456,6 +466,7 @@ final class ROI_APU_Metrics_Repository
 
     /**
      * Get decaying content: posts that lost clicks vs previous period
+     * Only shows posts with significant traffic (≥5 clicks before) to avoid statistical noise
      *
      * @param int $days Number of days to query
      * @param int $limit Max results
@@ -485,7 +496,7 @@ final class ROI_APU_Metrics_Repository
                 GROUP BY post_id
             ) curr ON pa.post_id = curr.post_id
             JOIN {$this->prefix}posts p ON pa.post_id = p.ID
-            WHERE pa.clicks_anterior >= 3
+            WHERE pa.clicks_anterior >= 5
               AND (COALESCE(curr.clicks_actual, 0) - pa.clicks_anterior) * 100.0 / pa.clicks_anterior <= -20
             ORDER BY cambio_pct ASC
             LIMIT :limit";